Pharma Marketing Trends That You Shouldn’t Miss in 2019


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There is no doubt about the immense importance of the pharma industry, which is making a huge impact on every and each individual, community and country across the globe. That’s why a wide array of stakeholders ─ individuals, governments, regulators and others ─ are constantly following the current developments of the global pharmaceutical market, whose revenue reached $1209 billion in 2017 and it’s expected to reach $2,457 billion by 2030, according to AASTOCK.

 Therefore, when it comes to pharma companies, all interested parties ─from patients to regulatory bodies and organizations like the World Health Organization (WHO)─ are closely and attentively following the opportunities and challenges which the pharmaceutical businesses are facing against a background of rising trends that are re-molding the landscape of the whole industry worldwide. But, what kind of trends?

1- Capitalizing on Virtual Reality

Since they should always improve their methods of communicating with both consumers (patients) and doctors, pharmaceutical businesses are constantly in dire need of further utilizing the wide range of Virtual Reality applications that are currently available in the pharma business, including health product demos, training & education and therapeutic uses.

By creating multi-sensory three-dimensional environments through the combination of various technologies, Virtual Reality will help pharmaceutical companies to create and deliver their marketing messages to their target audiences ─ in an efficient and engaging way – amidst the current mess of the internet’s permeating health information.

2- Personalized Marketing

Pharma companies will also have to ride the wave of personalized marketing, which focuses on personalizing the patient experience via advanced communication and engagement strategies and technologies. Creating and tailoring therapies, devices and treatments tailored for a specific patient means that consumers will be satisfied ─ which is a real treasure for the pharma business! 

3- The Mobile Revolution

Given the excessive reliance that doctors are currently placing on smartphones for accessing all types of medical information, pharma companies need to continue their shift towards capitalizing on mobile technologies to reach out to physicians ─ and to patients too!

4- Pharma Chatbots

Medical and pharma companies started to use chatbots more lately as they respond and engage with patients and doctors in an effective way. There are a number of ways the pharma industry is using the chatbots, for example:

  • Provide assistance to doctors by keeping them updated with the latest research papers or medicines.
  • Provide answers to health-related questions and problems.
  • Help patients and remind them of their medicines, keep track of their medical history and arrange their medical visits with their doctors.

5- Marketing Influencers

People tend to trust other people’s experiences and opinions than other types of direct advertisements. Medical and pharma companies can benefit from social media influencers who have relevant fans to publish content to increase people’s awareness about certain diseases or a product. For example, diabetes influencers can raise people’s awareness about sugar consumption or they can try a new medicine and advise their followers with their experience.

Pharma and Providers of Pharmaceutical Translation Services

Now that the industry’s trends are followed, and pharma companies are presently reaching out to customers (both patients and doctors) in different territories across the globe, it’s time to understand why on earth pharmaceutical companies need professional pharmacy translation services? 

Effective Marketing Messages to Patients and Doctors

Given that more than two-thirds of web users worldwide don’t speak or read English, what, hypothetically, would happen to your pharma business if you provide these non-English-speaking markets with information about your newly released medicine only in English?!

The answer is, that you would probably succeed in releasing your new medical product, and yet fail to ensure that it reached the patients it was intended for! All things considered, it is imperative that you ensure that the customers in your targeted markets (both patients and doctors) are able to read your pharmaceutical content in their own language.

Regulatory Requirement: As per the instructions of the regulatory bodies in multiple countries all over the world, pharmaceutical translation is becoming a must, which means that your company is expected and required to translate all pharmaceutical information into patients’ local languages.

The bottom line, the cost of hiring pharmacy translation services will definitely be less than the cost of lawsuits or the cost of fixing the serious damage that will be done to your company’s image due to inaccurate unprofessional translations.

Why Future Trans?

With a quarter-century of experience in pharmacy translation, our focus has always been on both accuracy and quality. We’ve always stood out from the rest because our team of pharmaceutical translation experts are qualified, experienced, equipped to deliver your project within your deadline, and constantly following the most rigorous processes across the industry.  

If you’re planning to launch a new pharmaceutical product or to promote your medications in foreign markets, get in touch today with our team of pharmaceutical translation experts.

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