Localization as Part of Digital Transformation

Localization as Part of Digital Transformation

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The COVID-19 pandemic and the need to adapt to remote working have pressured businesses to speed up their digital transformation and increase the use of technology in business processes. Did you know that 89% of businesses have already adopted a digital transformation strategy?  

Digital transformation doesn’t only refer to the modernization of technology. It also refers to making your business more accessible to a global market.

In this article, we’ll explain how you can change your localization process to fit in with your digital transformation strategy.

What Is Digital Transformation?

Every business has different models, so there is no one-size-fits-all when it comes to digital transformation.

Generally, it refers to the increasing use of technology in businesses to move business models to operate on a digital platform. Digital transformation requires changing business operations to adapt to the digital era. Plus, businesses must prepare to take on new challenges and embrace the increasing use of technology.

Adapting to a digital model makes it easier to take on automated and quicker processes. In turn, you’ll save a lot of time and money.

How Can Localization Be a Part of Your Digital Transformation Strategy?

Here are some of the ways localization can be part of your digital transformation strategy:

Machine Translation

The biggest benefit to machine translation is the cost. Since you’re not paying for as much manpower, you can save a lot of money when you use machine translation.

On average you can save around 25% using machine translation. Using an AI tool for translation can mean that where you would have required two people, you can only have one. The machine can do the original draft, and you simply need one person for review and editing.

However, the downside is that it is not as accurate as using two professionals to translate. Having a peer to review the other person’s work undoubtedly results in a more accurate finished piece. It goes without saying that a machine cannot replicate the quality and attention to detail that someone who has gone through years of training to perfect their craft.

Automated Translation Process

Automation of your translation and localization process means simplifying the process to save you time and money.

It involves using a connecter or a plugin to connect your content management service (CMS) to a translation management service (TMS).

Using these tools allows you to export, translate and reroute your content into your CMS for the translation to be retrieved automatically. This means you reduce the number of manual tasks your employees have to do like copying and pasting translation into your CMS for each language.

If you find that you’re using too many resources on your translation process, you should try these tools to improve automation.

Software Localization

Software localization transforms your software with the target market in mind. This makes your software readily available to your target audience. If your goal is to take your business to a global market, translation and localization should be a key part of your business strategy.

Localizing your software is a complicated process and you can benefit from a professional translation and localization company that can help you reach your desired market.

If you’re looking to sell your software tools in the Middle East or Africa, we can help you. Here at Future Trans, we’re experts in localization and translation. We can help you in your digital transformation process to help you easily adapt to the increasing use of technology. Future Trans complies with the highest ISO 17100 Certified Language Service quality code to guarantee accurate localization.

Future Trans plays a vital role in supporting digital transformation efforts through their expertise in localization. Here’s how they can help in localization as part of digital transformation:

  1. Website and App Localization: Future Trans assists in translating and adapting websites and applications to target global markets. They ensure that the content, layout, and user interface are localized to cater to the preferences and cultural nuances of specific regions, resulting in an enhanced user experience.
  2. E-commerce Localization: Future Trans can help businesses expand their e-commerce presence by localizing online marketplaces, product descriptions, pricing, and payment systems. This allows companies to effectively target international customers, increase sales, and deliver a seamless shopping experience across different markets.
  3. Content Localization: Future Trans offers comprehensive content localization services, including translation and adaptation of marketing materials, product documentation, user manuals, and multimedia content. By tailoring the content to the local language and cultural context, businesses can engage global audiences and drive customer satisfaction.
  4. Multilingual SEO: Future Trans can assist in optimizing digital content for search engines in multiple languages. By conducting keyword research, translating and adapting content, and ensuring technical SEO compliance, they help businesses improve their visibility in international markets and attract organic traffic.
  5. Social Media Localization: Future Trans helps businesses effectively engage with global audiences through localized social media content. They adapt social media posts, captions, hashtags, and visuals to resonate with specific regions, ensuring consistent brand messaging and maximum audience engagement.
  6. Localization of Customer Support: Future Trans supports digital transformation by providing localized customer support services. They assist in translating and adapting customer service communications, FAQs, chatbots, and email responses, enabling businesses to effectively communicate with international customers and provide timely assistance.
  7. User Experience (UX) Design: Future Trans collaborates with UX designers to ensure that digital products and platforms are user-friendly and intuitive for global users. They consider language preferences, cultural expectations, and accessibility requirements to create localized designs that enhance the overall user experience.
  8. Localization Testing and Quality Assurance: Future Trans conducts rigorous testing and quality assurance processes to ensure that localized digital products and platforms function seamlessly across different languages and cultural contexts. They identify and resolve any linguistic or technical issues, ensuring a high-quality localized experience for end-users.
  9. Data Privacy and Compliance: Future Trans understands the importance of data privacy and compliance in digital transformation initiatives. They follow industry best practices and comply with relevant regulations to protect the confidentiality and integrity of client data throughout the localization process.
  10. Continuous Improvement: Future Trans embraces continuous improvement as part of digital transformation efforts. They gather feedback, monitor performance metrics, and make iterative enhancements to the localization process, ensuring ongoing optimization and alignment with evolving market dynamics.

By leveraging their expertise in localization, Future Trans contributes to the success of digital transformation initiatives, enabling businesses to expand their global reach, deliver personalized experiences, and engage with diverse audiences in a digitally connected world.

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