The COVID-19 pandemic and the need to adapt to remote working have pressured businesses to speed up their digital transformation and increase the use of technology in business processes. Did you know that 89% of businesses have already adopted a digital transformation strategy?
Digital transformation doesn’t only refer to the modernization of technology. It also refers to making your business more accessible to a global market.
In this article, we’ll explain how you can change your localization process to fit in with your digital transformation strategy.
What Is Digital Transformation?
Every business has different models, so there is no one-size-fits-all when it comes to digital transformation.
Generally, it refers to the increasing use of technology in businesses to move business models to operate on a digital platform. Digital transformation requires changing business operations to adapt to the digital era. Plus, businesses must prepare to take on new challenges and embrace the increasing use of technology.
Adapting to a digital model makes it easier to take on automated and quicker processes. In turn, you’ll save a lot of time and money.
How Can Localization Be a Part of Your Digital Transformation Strategy?
Here are some of the ways localization can be part of your digital transformation strategy:
Machine Translation
The biggest benefit to machine translation is the cost. Since you’re not paying for as much manpower, you can save a lot of money when you use machine translation.
On average you can save around 25% using machine translation. Using an AI tool for translation can mean that where you would have required two people, you can only have one. The machine can do the original draft, and you simply need one person for review and editing.
However, the downside is that it is not as accurate as using two professionals to translate. Having a peer to review the other person’s work undoubtedly results in a more accurate finished piece. It goes without saying that a machine cannot replicate the quality and attention to detail that someone who has gone through years of training to perfect their craft.
Automated Translation Process
Automation of your translation and localization process means simplifying the process to save you time and money.
It involves using a connecter or a plugin to connect your content management service (CMS) to a translation management service (TMS).
Using these tools allows you to export, translate and reroute your content into your CMS for the translation to be retrieved automatically. This means you reduce the number of manual tasks your employees have to do like copying and pasting translation into your CMS for each language.
If you find that you’re using too many resources on your translation process, you should try these tools to improve automation.
Software Localization
Software localization transforms your software with the target market in mind. This makes your software readily available to your target audience. If your goal is to take your business to a global market, translation and localization should be a key part of your business strategy.
Localizing your software is a complicated process and you can benefit from a professional translation and localization company that can help you reach your desired market.
If you’re looking to sell your software tools in the Middle East or Africa, we can help you. Here at Future Trans, we’re experts in localization and translation. We can help you in your digital transformation process to help you easily adapt to the increasing use of technology. Future Trans complies with the highest ISO 17100 Certified Language Service quality code to guarantee accurate localization.
