Frequently Asked Questions

General Inquiries

Our headquarters is located in UAE, and we have a branch in Egypt.

UAE Office:
- Headquarters: 105, Bldg. 2 Dubai Internet City - Dubai P.B. 500212, Dubai, UAE
- Phone: +971 4 3916868
- Email:

Egypt Office:
- Branch in Cairo: 10 Abd El Rahman El Rafei - Dokki Giza, Egypt
- Phone: +202 33350040
- Email:

You can order online any service you need here.

You can know more about our costs when you order online any service you prefer here.

We translate many languages related to the Middle East, Africa, Asian and European regions.

Translation Services

Professional translators ensure accuracy and provide error-free document translation in a time-bound manner. If you've got new information to share with your audience, translation will help you get it across to your target audience by converting the information into the target language.
Translation is necessary for the spreading new information, knowledge, and ideas across the world. It is absolutely necessary to achieve effective communication between different cultures. In the process of spreading new information, translation is something that can change history.
The translation is the process of converting a text file from one language to another language. Transcription is the process of listening to audio, video, live speech, etc., and writing into text form in the exact wording that the original speaker used. Translation works with a text document.
Interpreters mediate languages orally while translators work with written material. When it comes to language skills, translators need to have solid reading comprehension, transfer, and target language production skills.
Professional translation services can handle various types of content, including legal documents, business contracts, marketing materials, websites, software applications, medical reports, academic papers, and more.
The duration of a translation project depends on various factors, such as the length and complexity of the content, the availability of translators, and the urgency of the project.
Professional translation services typically have confidentiality measures in place to protect client information and the content being translated. They may use non-disclosure agreements (NDAs) and secure file transfer protocols to ensure confidentiality.

Localization Services

Localization is the process of adapting a piece of content's full meaning for a new region, including translation, associated imagery, and cultural elements that influence how your content will be perceived.

Some key benefits of using localization services include:

- Expanded market reach: Localization enables businesses to reach customers in different countries and regions, unlocking new markets and revenue streams.
- Improved user experience: Localized content and interfaces provide a seamless user experience, leading to higher engagement and customer satisfaction.
- Increased sales and conversions: By tailoring content to local preferences and addressing specific needs, localization can boost sales and conversion rates.
- Enhanced brand perception: A localized product or service demonstrates a commitment to the local market, leading to a positive brand image and improved brand perception.
- Competitive advantage: Businesses that invest in localization gain a competitive edge by delivering a superior localized experience compared to their competitors.

Machine translation (MT) plays a role in the localization process by assisting with the initial translation of content. While MT can offer efficiency gains and cost savings, it is often used in combination with human post-editing to ensure accuracy and natural-sounding translations. Professional human translators are still crucial for adapting content, considering cultural nuances, and ensuring the highest quality of localization.

The duration of the localization process depends on various factors, including the size and complexity of the project, the volume of content, the number of languages involved, and the resources available. Smaller projects with fewer languages can be completed in a matter of weeks, while larger-scale projects may take several months. Timelines can be further impacted by the need for additional iterations, reviews, and quality assurance checks.

A typical localization project consists of several components, including translation of textual content, adaptation of graphics and multimedia, localization of user interfaces and functionalities, cultural adaptation, quality assurance, and testing. Each component contributes to delivering a fully localized and user-friendly experience.

The success of a localization project can be measured through various metrics, including user engagement, customer satisfaction, increased sales or conversions, reduced support queries, positive feedback from the local market, and successful expansion into new regions. Monitoring these metrics will help gauge the effectiveness of the localization efforts.

While translation focuses primarily on converting text from one language to another, localization involves a broader scope of adaptation. Localization takes into account cultural nuances, local norms, formatting preferences, and user expectations, in addition to translation. It aims to create a seamless user experience that feels native to the target audience.

To achieve high-quality localization, it's important to work with experienced localization professionals or agencies. They have linguistic expertise, cultural knowledge, and technical skills necessary for accurate and effective localization. Collaborating closely with them, providing comprehensive project briefs, and conducting thorough testing and quality assurance processes will ensure a successful localization outcome.

Desktop Publishing

Desktop publishing (DTP) is the process of creating and designing documents, primarily for print or digital distribution, using specialized software and hardware on a personal computer or workstation. It involves the layout, formatting, and arrangement of text, images, graphics, and other visual elements to create visually appealing and professionally formatted documents. Desktop publishing is commonly used for producing materials such as brochures, flyers, newsletters, magazines, books, posters, business cards, and other printed or digital publications.

A good desktop publisher will know how to tweak the layout, typeface, font size, and various other factors to keep that text from running onto the next page and pushing both pages' formatting into disarray. While English speakers read left to right, other languages like Arabic or Farsi are read right to left.

The goal of having a document undergo desktop publishing is to ensure that all text, graphics, and images are arranged in a manner that echoes the original document design.

Desktop publishing services offer several benefits, including:

- Professional quality: desktop publishing services ensure that your documents have a polished and professional appearance.
- Consistent branding: desktop publishing experts can help maintain a consistent brand image across all your materials.
- Customization: You can customize your documents to suit your specific needs and target audience.
- Time and cost savings: By outsourcing desktop publishing, you can save time and resources, allowing you to focus on other aspects of your business.

Yes, professional desktop publishing services often specialize in handling multilingual documents. They can ensure that text and fonts in different languages are accurately displayed and properly formatted.

Yes, desktop publishing services are also suitable for digital publishing. They can create documents in various digital formats, such as PDF, e-books, or interactive publications, ensuring compatibility across different devices and platforms.

Yes, most desktop publishing services accept client-provided design files and can refine and optimize them for print. Be sure to check the acceptable file formats and any specific guidelines provided by the service provider to ensure a smooth collaboration.

Yes, reputable desktop publishing services will provide print-ready files. These files are prepared following industry standards and specifications, ensuring compatibility with professional printing processes. It's important to communicate your intended printing method (offset printing, digital printing, etc.) to the service provider so they can optimize the files accordingly.

Voice-over Services

The key requirements for successful voice-over talent are a good speaking voice and the ability to read a script with the appropriate tone, emotion, clarity and enunciation.

As noted above, voice-over actors don't need a formal degree as long as they have a talent with their voices. Some actors may choose to pursue degrees in acting, theater, or voice studies, but oftentimes, taking regular voice or acting lessons or courses is enough when combined with practical experience.

Voice-over services can enhance your business by adding a professional touch to your audiovisual content, making it more engaging and memorable for your audience. They can help deliver your message effectively, establish a brand voice, and create a connection with your target market.

Choosing the right voice-over artist depends on several factors, including the tone, style, and purpose of your project. Consider the artist's vocal range, accent, language proficiency, and experience in the specific genre or industry. It's often helpful to listen to their demo reel or request a custom sample to ensure their voice matches your vision.

A well-crafted voice-over script should include clear and concise messaging, along with precise instructions for the voice-over artist. It should have a natural flow, suitable pacing, and emphasize key points. Including pronunciation guides, tone indicators, and any specific instructions or cues will help the artist deliver the desired result.

The time required to complete a voice-over project depends on various factors, including the length of the script, complexity of the content, revisions needed, and the availability of the voice-over artist. Typically, for shorter projects, it can take a few days, while larger projects may require a couple of weeks or more.

Yes, most voice-over service providers allow for revisions and changes to ensure the final product meets your expectations. However, it's important to discuss revision policies and any associated costs upfront to avoid misunderstandings. Providing clear instructions and reference materials initially can help minimize the need for extensive revisions.

To ensure high-quality audio, consider using professional recording equipment, a soundproof environment, and working with experienced voice-over artists who have access to top-notch studios. Additionally, clear communication with the voice-over service provider regarding technical requirements and audio specifications is crucial for achieving the desired outcome.

Interpretation Services

Interpretation is the process of explaining, translating, or making sense of something, often in the context of understanding the meaning or significance of information, data, events, texts, symbols, or actions. Interpretation involves analyzing and providing context to help others comprehend and derive meaning from the subject matter at hand.

Interpreters provide a service for patients, carers and clinicians to help them understand each other when they do not speak the same language.

Language interpreting is the conversion of one spoken language into another. Language translation is the conversion of one written language into another. Interpreting and translation can also be used in the context of signed languages and tactile writing systems like Braille.

Overall, an interpreter plays the role of enabling communication between two or more individuals who don't speak the same language. Without an interpreter, people are unable to understand one another speech because they speak different languages.

Trancription Services

Transcription refers to the process of converting spoken language or audio content into written text. It involves listening to spoken words or recorded audio and accurately transcribing, or typing, what is said into a written document.

The accuracy of transcription services can vary depending on the provider and the quality of the audio or video recording. Professional transcription services strive for high accuracy, typically aiming for 98% or higher.

Transcription services employ skilled transcribers who are familiar with different accents and dialects. They may use various tools and resources, including style guides and reference materials, to ensure accurate transcription regardless of the speaker's accent.

Reputable transcription services prioritize confidentiality and implement robust security measures to protect client information. They often have strict privacy policies in place and may require their transcribers to sign non-disclosure agreements (NDAs).

Yes, professional transcription services are equipped to handle multiple speakers and overlapping dialogue. Skilled transcribers use techniques like speaker identification and timestamps to differentiate between speakers and accurately transcribe the conversation.

Some transcription services offer translation services alongside transcription. If you require a transcription in a different language, it's important to choose a provider that specializes in both transcription and translation.

Yes, transcription services can accommodate specialized terminology by employing transcriptionists with subject matter expertise. For fields such as law, medicine, or technology, service providers often have transcriptionists who are knowledgeable in those areas to ensure accurate transcriptions.

Reliable transcription service providers have quality control measures in place to maintain accuracy and consistency. These measures can include proofreading, editing, and review processes conducted by experienced professionals to ensure the highest quality transcripts.

Transcription services typically accept a wide range of audio and video file formats. Commonly supported formats include MP3, WAV, AIFF, M4A, MP4, and more. It is advisable to check with the transcription service provider for their specific file format requirements.

Transcreation Services

Transcreation, short for "creative translation," is a specialized form of translation that goes beyond the literal translation of words and focuses on capturing the essence, tone, style, and cultural nuances of a message when adapting content from one language or culture to another. The goal of transcreation is to ensure that the translated content resonates with the target audience in the same way that the original content does with its source audience, even if it requires significant adaptation and rewriting.

Transcreation is a creative process that involves recreating content in a new language while maintaining its original meaning, style, and tone where as Localization is a more technical process that involves adapting content to suit the linguistic and cultural preferences of a specific region or market, for example, using the correct date formats for that region.

Transcreation not only localizes content, it preserves its original intent. This is particularly useful where emotional impact and tone of voice are as important, if not more so, than the actual words used—such as in advertising and marketing copy.

“Localization” is a more comprehensive process and addresses cultural and non-textual components as well as linguistic issues when adapting a product or service for another country or locale. “Transcreation” is a re-engineering of your brand promise to make it engage with a foreign market on an emotional level.

The application of transcreation to digital marketing sees the copywriter begin with a brief and work to create a fresh digital advert that delivers the same intent and emotive response as the original. This is just the same as for those who transcreate print ads.

Transcreation is often required when content needs to resonate with a specific target audience, particularly in marketing, advertising, or creative industries. It ensures that the message is culturally relevant and engaging.

Transcreation experts have in-depth knowledge of the target culture and are skilled in adapting content to fit cultural norms, customs, and sensitivities. They research local market trends, analyze target audience preferences, and craft content that connects with the intended audience.

Transcreation services ensure that brand messaging remains consistent across different languages and cultures. By adapting the content appropriately, transcreation experts maintain the brand's identity, values, and tone, helping to create a unified global brand image.

The success of a transcreation project is typically measured by assessing the impact on the target audience, such as increased brand awareness, engagement, or sales. Client feedback, market response, and key performance indicators (KPIs) related to the project's objectives can be used to evaluate success.

Dubbing Services

Dubbing is a post-production process in filmmaking and television production that involves replacing the original spoken language in a video or film with a different language or voiceover. This is typically done to make the content accessible to audiences who speak a different language and may not understand the original audio.

Voice-over refers to the spoken text in audiovisual media, whereas dubbing mainly consists of recording new voices for an audiovisual product in post-production and post-release in a different language, and substituting them for the original voices.

"The benefits of language dubbing can be as follows:
- Replaces the original dialogue.
- Each participant/character is given a voice of their own.
- Suitable for translating conversations, debates, and other instances where multiple speakers are quickly engaging.
- Voice actors can mimic the performance of original performances.

Dubbing is essentially a post-production process in which recordings are lip-synced to an existing production. Automated dialogue replacement (ADR) dubbing in particular means 'automated dialogue replacement'. It's the process of recording dialogue again, to be 'implanted', so to speak, into the original content.

Dubbing involves replacing the original audio with a translated version in another language, whereas subtitling involves displaying translated text on screen while keeping the original audio intact.

Dubbing can be applied to various types of content, including films, TV shows, documentaries, animated series, video games, and even corporate videos. The feasibility of dubbing depends on factors such as licensing rights, budget, and target audience.

In most cases, the voices of all main characters are dubbed to ensure consistency and provide a seamless viewing experience. However, for minor characters or background voices, it is common to use a process called "voice replacement" where only the dialogue is dubbed while preserving the original actor's voice.

Yes, there are different styles of dubbing depending on the target audience and cultural preferences. Some countries prefer lip-sync dubbing, where the new dialogue is synchronized with the lip movements of the original actors. Others may prefer voice-over dubbing, where the translated dialogue is played alongside the original audio.

Dubbing has the potential to alter the tone and impact of a film or TV show, as the voices and performances of the voice actors can influence the emotional portrayal. Skilled dubbing directors and voice actors work closely to ensure the essence and intent of the original content are maintained.

Machine Translation Post Editing Services

Machine Translation Post Editing (MTPE) is a specialized translation process in which a human translator or editor reviews and improves the output generated by a machine translation system. MTPE is used to enhance the quality and accuracy of machine-translated content, making it more suitable for human consumption. This hybrid approach combines the speed and efficiency of machine translation with the linguistic expertise and creativity of a human translator or editor.

Machine Translation Post Editing services can help you save time and resources by leveraging the power of machine translation. By post-editing machine-translated content, you can achieve faster translation turnaround times and reduce costs compared to traditional human translation.

"The Machine Translation Post Editing process typically involves three steps:

(1) Machine translation: The source text is automatically translated using machine translation software.
(2) Post-editing: A professional linguist reviews and edits the machine-translated content to improve quality and readability.
(3) Quality assurance: The post-edited content undergoes a final review to ensure accuracy and consistency."

Machine Translation Post Editing offers several advantages, such as faster turnaround times, cost savings, and scalability. It can be especially useful for large volumes of content that require translation within tight deadlines. Machine Translation Post Editing also allows you to leverage existing translation resources and Translation Memory, leading to consistency across translations.

Machine Translation Post Editing can be utilized for a wide range of content types, including technical documents, website content, marketing materials, user manuals, and more. However, it is important to consider the context and complexity of the content, as certain specialized or highly creative texts may require more extensive human translation.

Yes, you can provide style guidelines to the Machine Translation Post Editing service provider to ensure that the post-edited content aligns with your specific requirements. This can include preferences regarding tone, terminology, formatting, and any other stylistic considerations.

Yes, Machine Translation Post Editing services are often capable of handling multiple language pairs simultaneously. Whether you require translation from one language to multiple target languages or translations involving multiple source languages, it's important to discuss your specific needs with the service provider to ensure they can accommodate your requirements.

Yes, many Machine Translation Post Editing service providers offer integration capabilities with popular translation management systems. This integration streamlines the workflow, allowing for seamless transfer of content, efficient project management, and improved consistency across translations.

While Machine Translation Post Editing offers numerous benefits, it's important to be aware of its limitations. Certain languages, complex sentence structures, creative texts, or content requiring a high degree of cultural adaptation may still require more extensive human translation. Additionally, maintaining consistency and style across multiple post-editing sessions or aligning with strict client-specific preferences can sometimes pose challenges. Discussing these aspects with the service provider can help manage expectations and find appropriate solutions.

SEO Content Creation Services

SEO (Search Engine Optimization) content creation is the process of developing online content with the primary goal of improving a website's visibility and ranking in search engine results pages (SERPs). The objective is to create content that search engines like Google will recognize as valuable and relevant to specific search queries, ultimately leading to higher organic (non-paid) traffic to a website.

SEO content creation is crucial for your website because it helps improve your search engine rankings, drive organic traffic, and increase visibility online. By creating high-quality, keyword-optimized content, you can attract your target audience, establish your expertise, and ultimately boost conversions and sales.

SEO content creation can benefit your website's visibility in search engines by optimizing your content for relevant keywords and search queries. When you create high-quality content that aligns with what users are searching for, search engines are more likely to rank your content higher in their results pages, making it more visible to potential visitors.

The time it takes to see results from SEO content creation efforts can vary depending on several factors, including the competitiveness of your industry, the quality of your content, the strength of your backlink profile, and the overall authority of your website. Generally, it takes time for search engines to index and rank new content, so it's important to be patient and consistently produce high-quality content to see long-term improvements in search engine visibility.

The frequency of creating new SEO content for your website depends on your industry, audience, and available resources. However, it's generally recommended to maintain a consistent publishing schedule to demonstrate your website's activity and relevance to search engines. This could range from weekly to monthly content updates, depending on your capacity and the demand for fresh content in your niche.

SEO content creation services typically conduct thorough keyword research to identify relevant keywords and phrases for your website. They use a combination of tools and techniques to analyze search volumes, competition levels, and user intent to determine the most effective keywords to target.

Absolutely! SEO content creation services can analyze and optimize your existing content to improve its search engine visibility. They can update meta tags, optimize headings, restructure content for better readability, and incorporate relevant keywords to enhance the overall SEO performance of your website.

Reputable SEO content creation services employ professional writers who have expertise in creating high-quality, engaging content. They follow strict quality control processes, including proofreading, editing, and plagiarism checks, to ensure that the content they deliver meets industry standards and aligns with your brand's voice and guidelines.

Professional SEO content creation services make it a priority to stay updated with the latest SEO trends and algorithm changes. They regularly conduct research, attend industry conferences, and engage in professional development to ensure they are knowledgeable about the latest best practices and can adapt their strategies accordingly.

Search Engine Marketing Services

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites or online content by increasing their visibility in search engine results pages (SERPs). SEM primarily revolves around paid advertising efforts within search engines, although it can encompass some organic search optimization techniques as well.

Search Engine Marketing (SEM) involves paid advertising to increase website visibility, while Search Engine Optimization (SEO) focuses on improving organic search rankings through techniques like optimizing website content and structure, building backlinks, and enhancing user experience.

Search Engine Marketing, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, Search Engine Marketing enables your business to appear as a result for that search query.

Search Engine Marketing offers several benefits, including immediate visibility in search results, the ability to target specific keywords and demographics, control over ad spend and budget, measurable results through analytics, and the potential for higher conversion rates.

Keyword research plays a crucial role in Search Engine Marketing. By identifying relevant keywords and understanding their search volume and competitiveness, marketers can optimize their campaigns, target the right audience, and achieve better ad performance.

Bidding in Search Engine Marketing refers to the process of setting the maximum amount an advertiser is willing to pay for each click on their ad. The ad placement is determined through an auction system, where factors like bid amount, ad quality, and relevance are considered to determine the ad's position.

What are some common metrics used to measure the success of Search Engine Marketing campaigns?

Answer: Key metrics used to measure Search Engine Marketing campaign success include click-through rate (CTR), conversion rate, cost-per-click (CPC), return on ad spend (ROAS), impression share, and average position. These metrics help assess the performance and effectiveness of the campaign.

Remarketing, also known as retargeting, is a technique in Search Engine Marketing where ads are shown to users who have previously visited a website or taken specific actions. It works by placing a tracking code or cookie on the user's browser, allowing advertisers to show tailored ads to that user as they browse other websites or search engines.