In 2022, content shouldn’t be an afterthought. From increasing brand awareness to boosting sales, SEO content creation is a key part of marketing strategies around the world. To be effective, e-commerce writing needs proper planning, expert input, and content localization.
Content in e-commerce
The e-commerce industry is booming. By 2024, online sales are expected to account for almost 22% of all sales. That’s an increase of over 8% in just five years.
As the industry grows, it’s important to stay ahead of the competition and deliver what customers want: value. Good SEO content creation delivers just that, along with multiple other benefits for the business, too.
What is SEO content creation?
Content writing and copywriting are often grouped together. But there is a difference. While copywriting is sales-focused, short-form writing, content writing is usually longer, often with the aim of informing the reader.
Your e-commerce website will probably have both of these types of writing, including product descriptions, blog articles, category page content, taglines, and more. All of these texts need to be engaging.
Meanwhile, SEO stands for search engine optimization. This is the process of helping a webpage appear near the top of search results on platforms such as Google. With the right keywords, meta tags, and more, the text on your webpages can help boost your e-commerce website’s SERP (Search Engine Results Page) ranking.
If you decide to publish your website in other languages, content localization can help you get the attention of audiences abroad.
Benefits of great content writing
Create brand loyalty and retain your customers
The best marketing campaigns are designed around the customer and what they want. Good content provides insights and even entertainment, creating value for the reader in some way. This brings them back and in turn helps your brand stand out in the industry.
Boost SEO rankings
Did you know that 68% of all trackable website traffic starts with a search engine? It’s important to be in the top results for the right search terms so that customers can find your e-commerce site. Content can be created with specific keywords in mind, helping your website rank well.
Reach customers abroad
Content can be specially adapted for different countries and cultures. This is usually done through content localization, the process of translating and adapting content so that it resonates with different audiences. With the right language services provider, your content can boost traffic across the globe.
Create reusable marketing content
Marketing campaigns can be costly. But one of the amazing benefits of SEO content creation is that it can be reused. A long-form blog article can be cut down to create a ‘key insights’ post. Snippets of content can be shared on social media. Statistics can be turned into infographics. An entire article could even be transformed into a video or podcast. The ideas are endless.
Get better lead generation
Your content can include links to your products, enticing customers to click through. What’s more, great content can be shared far and wide, with backlinks from big names creating unlimited potential. This gives your company the chance to connect with customers who might not come across your products otherwise.
How to invest in better e-commerce writing
- Create a strong marketing plan
Choosing the right topic is important. Will your audience find the content engaging or does it simply advertise your brand? It’s always best to design a strategic content schedule that fits with your audience’s interests, your wider marketing plan, and your brand values.
- Write in your brand’s tone of voice
It’s not just what you say, it’s also how you say it. E-commerce content and copy need to resonate with your audience and match your website and products. This means consistency in your brand’s voice and messaging to create a coherent brand image.
- Invest in content localization
E-commerce opens up a world of possibilities when it comes to reaching customers abroad. However, it’s important to localize content and not simply translate it. This means making changes on a small or large scale so that your content has the same impact abroad.
Localized content needs to have the right SEO optimization in the new language, too. That way, customers around the world can find it easily on search engines.
- Work with specialists
To get the most out of your SEO content creation strategy, it’s best to work with content writers who understand their industry and yours. They should be knowledgeable about the above points, as well as the culture and language of the target country.
At Future Trans, we’ve been in the translation industry for over 25 years. Our experts understand copy, SEO content creation, and content localization. We can help you create engaging and insightful content for countries across MENA.