Localization is not merely translated a word by word, it goes beyond that. Many other elements should be taken into consideration while localizing like pictures, dates, currencies, names, prices, and colors.
People are regarded as visual creatures and colors normally play a vital role in their lives. Since colors might affect your decision, impact your health or change your appetite, so linguists should be pretty well aware of how people view and understand colors according to their different countries, languages, and religions.